30 Nov DAHON features in Extraordinary Craftsmen TV documentary
Earlier this year in May, The Extraordinary Craftsmen group held a press conference in Shanghai, China, chairman and CEO of DAHON, Dr. David Hon attended this event to represent the Chinese domestic bicycle market, and during this time he agreed that the group could feature DAHON in one of their episodes.
Extraordinary Craftsmen is a television documentary series that interviews and gives key insight into China’s biggest enterprises, giving their audience the opportunity to learn about their success stories.
After more than 5 months of preparation, the documentary will be featured on more than 300 local tv stations and 10 mainstream media video portals; it will focus on the social-environmental mission of DAHON bicycles, its Sharing 360 program, philosophy and background story that led to its success in the global bicycle market.
The program interviewed Dr. Hon about DAHON’s 40 years of development, where he introduced the company, its marketing performance and brand development history and reiterated the company’s commitment to green travel through innovation. He highlighted the company’s technological breakthroughs and Sharing 360 strategy, reporting that “it innovates and develops enterprises to share more value with the cycling industry; Sharing 360 intends to break boundaries between bicycle enterprises, users, vehicle brands and suppliers, contributing to the global development of Chinese bicycle brands”.
After their coverage on DAHON, the show’s producers praised the folding bike manufacturer highly for its folding bike technology achievements. DAHON would like to thank the Extraordinary Craftsmen group for the opportunity to be featured in this special television documentary, and looks forward to watching the full program soon.