DAHON Restructures to Introduce New and Experienced Management Team


DAHON Restructures to Introduce New and Experienced Management Team

New management lineup announced ahead of Eurobike to bolster commitment to developing successful and friendly omnichannel strategy


Olney, Illinois, June 26, 2018 – DAHON, the world leader in folding bicycles, is introducing a new and experienced management team in a commitment to strengthening operations and continuing growth. Founder and CEO Dr. David Hon remains the chairman and CEO of the DAHON Group.

Under the new organization, Mr. Tadahiro Kodama, former President of Bridgestone Cycles Sales Company, who joined the DAHON Group in 2014, will continue to serve as the Deputy Chairman.

Mr. Rick Hartwell, the Product Planning Advisor to the DAHON Group for the last several years, will be DAHON’s new Chief Marketing Product Officer. Hartwell has over 35 years of experience in the bicycle industry, working for companies including BMC Switzerland and Ritchey Design, and was a former member of the DAHON team from 2003-2006.

New to the company is Dr Peter Lee, in the role of Acting General Manager. Lee has had extensive operational experience while serving as the Far East regional head of several multinational companies, including over 13 years with the Coca-Cola Company, as Senior Vice President of Coca-Cola Pacific and the first President of Coca-Cola China.

A new 6-membered Executive Committee will guide the DAHON Group operationally and strategically. The committee will consist of four divisional directors: Dr David Hon heads up Tech & Innovation, with Tad Kodama and Rick Hartwell overseeing Marketing & Sales, Finance & Admin is under Mr. Winn Du, and Manufacturing will be lead by Mr. Will Tu, together with the Acting General Manager Dr. Lee.

The restructuring of the DAHON Group’s senior management comes as DAHON is making a commitment to developing a customer friendly and market oriented “omnichannel strategy”, to ensure that the brand continues to make great strides towards continued success in the bicycle industry, as well as cementing their place as the world leader in folding bicycles.

Find DAHON at booth B4-101 at this year’s Euro Bike show in Friedrichshafen.

About DAHON:

In 1982, DAHON ignited the folding bicycle revolution with the introduction of the DAHON Convertible, the forefather of most modern-day folding bicycles. Today, DAHON is recognized as a world leader. Spearheaded by the guiding principles of innovation, reinvention and technological leadership, DAHON is committed to creating quality product, a unique riding experience and green mobility solutions for people leading active, environmentally friendly lifestyles. Headquartered in California, DAHON’s offices, factories, cooperating assembly plants and distributing partner network reaches around the world. For more information regarding DAHON’s products, please visit www.DAHON.com.